#10 Year Challenge
With the internet awash with the 10 years challenge, we decided to go through our favourite brands and their changes from the past decade :-
From almost shutting up shop permanently due to poor sales and reliability issues to having big daddy Harley-Davidson by the balls in terms of annual sales. They have come in leaps and bounds in terms of innovation, from once having the AVL lean burn 5 speed engine as their most hi-tech piece of kit to now having an in-house developed, all-aluminium twin cylinder 650 cc thumper that belts out a sick tune!
From being no more than an urban legend, a character from old stories, and occasional cameos at bike shows to being a sell-out that everyone wants to get their hands on. The company has risen from its Ideal Jawa ashes like a phoenix and is now breathing down RE’s neck!
From constantly changing ownership and conceding the big bike crown to Harley-Davidson to coming back strong and trading punches with Harley all day when it comes to their flagship battle cruisers and Speedsters, even having HD on the ropes in some cases! Now they have come out with their much anticipated FTR 1200, with its name derived from the legendary Flat Track Racers that put Indian motorcycles on the map.
Ducati went from being all ‘fast & furious’ to now having a wide lineup including a host of Scrambler models. They now have offerings of an adventure bike with the Multistrada and a more relaxed offering recently with the X Diavel S. Cruiser anyone?
Harley Davidson has just made a significant step in an all new direction. It has come some way, from being the stereotypical leather-clad butch biker's weapon of choice to having an all-electric motorcycle in 2019. They went from being loud, slow and outdated to being silent, fast and futuristic with the all new LiveWire.