please use apt subject title (preferably job vacancy for sorting purposes) and email us at careers@tripmachinecompany.com

1. digital marketing / sales specialist

job description:

we are seeking an experienced digital marketing and seo manager to join our team. the ideal candidate will have a minimum of 3 years of experience in the field and must possess strong skills in facebook ads, google ads, search engine optimization, technical seo, email marketing, sms marketing, reports and presentations, excellent spreadsheets skills, keywords research, budget planning, experience in handling multiple projects simultaneously, good communication skills, and campaigns optimization.

responsibilities:

  • manage and optimize ppc campaigns across facebook ads and google ads to drive traffic and conversions to our website
  • plan and execute seo strategies to improve website ranking and traffic
  • conduct technical seo audits and implement optimizations to improve website performance
  • develop and execute email marketing and sms marketing campaigns to engage with our audience and drive revenue
  • generate reports and presentations on marketing campaigns, website performance, and overall business metrics
  • conduct thorough keyword research to inform content marketing and seo strategies
  • plan and manage marketing budgets to ensure maximum roi on campaigns
  • handle multiple projects simultaneously while meeting deadlines
  • collaborate with internal teams to ensure campaigns are optimized for success
  • stay up-to-date with industry trends and changes in search engine algorithms
  • analyze website data and user behavior using ga4 and google data studio to inform website optimization and marketing strategies

qualifications:

  • minimum of 3 years of experience in digital marketing and seo
  • in-depth knowledge of facebook ads, google ads, seo, technical seo, email marketing, sms marketing, and campaigns optimization
  • strong skills in report generation, data analysis, and presentations
  • excellent spreadsheets skills
  • experience with email marketing tools such as klaviyo, dotdigital, sendinblue is a plus
  • experience with ecommerce platforms such as magento, shopify, and bigcommerce is a plus
  • experience with marketing automation tools such as insider, netcore, webengage, and clevertap is a plus
  • good communication skills and ability to work collaboratively with teams

the role is based out of gurgaon.